The doll you love to collect....

It would be almost impossible to estimate the number of Pedigree Sindy doll collectors throughout the UK, not to mention how many others are scattered around the globe.  There are several books, numerous dealers and a substantial Sindy presence on the internet through information, sales and auction sites - so what makes our 45-year-old Pedigree Sindy so popular with collectors today?

 How did the doll you love to dress, become the doll you love to collect?'

Most collectors, or their siblings, had Sindy when they were young. Sindy is in our national psyche - she was a massive hit when she was launched by Pedigree in the early 1960's, as she struck a chord in the new mood and consciousness of the nation. She represented 'The Teenager', the fashionable, successful, independent girl who had it all - and all who played with her aspired to be her.

  She was very ‘British’, and was popular with parents simply because she was so very much like 'The girl next door'. She also came along at a time when most families had accepted and embraced this new teenage phenomenon, and were happy for their children to play the part.

  For those who played with Sindy, she shaped our aspirations, and we have not forgotten how exciting it was to be part of Sindy's world. To collect Sindy as an adult today, these lovely dolls with their gorgeous outfits and accessories, create a feeling of well-being and security for most collectors, who often find that their dolls are an escape, plus a creative, fun, motivating and captivating hobby.

So what do we know about collectors and why they collect Sindy today? Some have informed us that the fashions of the early Sindy era have a significant impact on why they collect.  Sindy fashions reflected the trends of the time, therefore creating a feeling of nostalgia for some collectors, as the fashions are reminiscent of what they were wearing when they were teenagers themselves.

  There are various other reasons as to why people collect Sindy, one of these being that she was a very much adored childhood doll.  She had such an impact during play that some collectors remember her with passion for the escapism, role-play and sheer joy that she evoked.  Girls would aspire to her fashions and her lifestyle, as she was; after all, a teenager with an exciting job, a boyfriend horse and her own car!

  In contrast, those who didn’t have Sindy as a child, but desperately wanted her, take great pleasure in being able to indulge their passion as an adult collector.

Please note that in some photographs, Sindy’s  outfits have been accessorized with items that were not part of the original Sindy line. This is purely artistic license! Please contact us if you have any queries regarding this information

Aly Simmons (website owner)

Please read the exciting Announcement below,

Susan Brewer has now launched her wonderful new book BRITISH DOLLS of the 1960s,  Available to buy via Amazon, Borders and all good book stores, A must for all doll collectors.

Please feel free to sign the Guest Book after you have viewed the website. We would appreciate any comments you think maybe useful to enhance the site.

As it is always nice to get feedback from the Pedigree Group, I decided to add the following statement.
 

Helen Broom - 100% Design & Development Ltd, Pedigree Group.

The site is fantastic, the pictures are great and when I can't find a vintage image in the Pedigree catalogues I know who to ask!
Thank you, On behalf of the Design Team and Sindy herself.