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Pedigree Dolls & Toys,
also known as Pedigree Toys, is a toy
company located in Exeter, England. Best known for launching the Sindy Doll in
1963, Pedigree also produced the Tommy Gunn Action Figure from 1966 to 1968. The
Sindy doll was very popular from the 1960s to 1980s, and accounted for 80% of
Pedigree's sales.
Pedigree was a subsidiary of Lines Bros, then became a subsidiary of
Dunbee-Combex-Marx. After Dunbee’s collapse in
1980, Pedigree and several other Dunbee subsidiaries moved to the holding-companyTamwade.
In March 1982, Pedigree closed its factory in Wellingborough Northhamptonshire
After running at a loss in 1985, it was rumoured that Tonka and Hasbro were
preparing takeover bids for Pedigree, which did not eventuate Instead, Hasbro
bought the rights to the Sindy doll in 1986,
but returned the rights to Pedigree in 1998 after sales of the
doll declined. Sindy was Licenced to Vivid-Imaginations, who relaunched the doll
in 1999.
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